About

Sport. Art. Life. Style.

Alter Ego Apparel was created in our basement in Victoria

Each Shirt is Hand Printed,

Every Design is Limited,

Every Print is Unique,

Every Word is True.

Alter Ego is a lifestyle brand inspired by the gap between what is and what should be. Driven by design, quality, and individuality, Alter Ego is a concept that fuses sport, art and fashion with a myriad of sub-cultures.

Leading the creative movement has been our association of artists, the Artists Syndicate.  The syndicate was designed to be a vehicle to showcase and promote the raw talent of the west coast artists.  It is their collective vision that represents our mission at Alter Ego, unique designs that push the boundaries of expression.

Where did our name come from? Alter Ego reflects the way we live life, play it straight during the week and get a little crazy on the weekends.  We see this as a common theme that many can identify with.  It is the balance of sanity.

Wherever you go, whatever you do, make it known.